Final answer:
In the first step of the evolution process of business relationships, potential customers are identified as Prospects, which are potential clients with no substantial relationship yet.
Step-by-step explanation:
When considering the evolution process of business relationships between businesses and their customers, the first step involves recognizing potential customers. At this initial phase, these individuals are best characterized as Prospects. This term indicates that they have been identified as potential clients who might be interested in the business's products or services, but no substantial relationship exists yet. Over time, through contact and interaction, the hope is that these prospects will move further along the relationship evolution process, potentially becoming loyal customers, friends of the brand, or even allies advocating for the company.