Final answer:
To reduce customers' level of effort in resolving issues, Renata can implement strategies such as improving communication channels, empowering employees, implementing self-service options, and gathering and acting on customer feedback.
Step-by-step explanation:
To reduce customers' level of effort in resolving issues, Renata can implement the following strategies:
- Improve communication channels: Renata can provide multiple channels for customers to reach out for assistance, such as phone, email, and live chat. She can also ensure that customer service representatives are easily accessible and responsive.
- Empower employees: Renata can empower her employees by providing comprehensive training and resources. This will enable them to handle customer issues efficiently and effectively, reducing the need for customers to escalate problems.
- Implement self-service options: Renata can offer self-service options, such as a knowledge base or FAQ section on the company's website. This allows customers to find answers to common issues on their own, reducing the need to contact customer support.
- Gather and act on customer feedback: Renata can actively seek feedback from customers and use it to improve the customer experience. By addressing recurring issues and implementing necessary changes, she can minimize customers' effort in resolving problems.