Final answer:
Sales associates should first present a product by highlighting its features and benefits to meet the customer's needs or solve their problems.
Step-by-step explanation:
When a customer expresses interest in a product, the sales associate should first present the product by highlighting its features and benefits. They can provide information about how the product works, its unique selling points, and how it can meet the customer's needs or solve their problems. For example, if the customer is interested in a smartphone, the sales associate can demonstrate the phone's advanced features, such as a high-quality camera or long battery life, and explain how these features enhance the user experience.