Final answer:
Customers who spend a lot of time checking out products and prices through online sites, visiting different stores, and comparing retailer ads are engaging in comparison shopping.
Step-by-step explanation:
These customers are engaging in a behavior called comparison shopping. Comparison shopping is when customers spend time checking out products and prices through online sites, visiting different stores, and comparing retailer ads.
For example, let's say a customer wants to buy a new smartphone. They might spend time researching different models and prices online, reading customer reviews, and comparing prices from different retailers. They might also visit several stores to see the smartphones in person and ask questions to store staff before making a decision.
Comparison shopping allows customers to make informed choices, find the best deals, and ensure they are getting value for their money. It can be a time-consuming process, but it can also result in finding the perfect product at the best price.