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Questions such as "How often would you buy this product?" and "Which features are of little or no interest to you?" are often proposed during

a) concept testing.
b) product development.
c) screening.
d) idea generation.
e) test marketing.

1 Answer

3 votes

Final answer:

The questions given are typically asked during concept testing, a phase of the product development process aimed at assessing consumer interest and preferences for a product before full-scale development.

Step-by-step explanation:

Questions such as "How often would you buy this product?" and "Which features are of little or no interest to you?" are often proposed during concept testing. Concept testing is a phase within the product development process where ideas and designs are evaluated by potential users or consumers. This is done to gauge the market's reception of the product before it is fully developed or launched, ensuring that the product will meet the needs and preferences of the target market. During concept testing, techniques such as interviews with customers, examining existing products, consulting technical databases, and talking to experts in the field are crucial for gathering informative feedback.

Furthermore, tools like a concept combination table and concept screening matrix are utilized to explore and select the best possible design based on systematic evaluation. Subsequently, a prototype can be constructed as a tangible representation, which will undergo rigorous testing and evaluation to unearth any design weaknesses or improvements needed. This iterative process of prototyping, testing, and refinement is crucial to develop a product that is not only technically feasible but also aligns with customer desires.

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