Question

"Is the demand strong enough?" is a question that marketers ask during the ___________ phase of new-product development.

a) screening
b) concept testing
c) business analysis
d) product development
e) test marketing

Answer 1

During the business analysis phase of new-product development, marketers ask the question “Is the demand strong enough?” to assess if there is enough demand for the product to make it economically viable and profitable.

Step-by-step explanation:

The question “Is the demand strong enough?” is asked during the business analysis phase of new-product development. During this phase, marketers analyze whether there is enough demand for the product to make it economically viable and profitable. They evaluate market size, competition, potential sales, and other factors to determine if the demand is strong enough to proceed with the product.