Final answer:
Baby boomers are people born between 1946 and 1964 who have redefined aging and have their own marketing influence.
Step-by-step explanation:
People born between 1946 and 1964 are commonly referred to as Baby boomers. This generation, also known as the 'Me Generation,' came of age in the 1960s and 1970s and was the first group with their own spending power and marketing influence. They have redefined what it means to grow old and have a wide range of products targeted towards them.