Final answer:
A) Deceptive marketing is the type of marketing that fails to disclose that its purpose is the solicitation of insurance, misleading consumers into thinking the communication has a different intent.
Step-by-step explanation:
The type of marketing that fails to disclose in a conspicuous manner that the purpose of the method of marketing is a solicitation of insurance is known as deceptive marketing. This kind of marketing practice is illegal and unethical because it can mislead consumers by hiding the true intent of the communication. Rather than being open about the fact that the message is intended to sell insurance, deceptive marketing techniques may make it seem as if the message is informational or educational in nature, only revealing the solicitation aspect after the consumer is engaged. This stands in contrast to practices like coercive marketing, which involves pressuring the consumer to make a purchase, or twisting, which refers to the misrepresentation of the terms of an insurance policy to induce a customer to lapse or surrender a life insurance policy and switch to another policy, often to the detriment of the customer. Rebating is another unethical practice where an insurer offers to share their commission or give some form of benefit aside from the insurance policy as an incentive for the client to purchase the insurance.