Question

Trade-oriented sales promotion-3 most commonly used-

A. Discounts, premiums, and allowances
B. Coupons, contests, and samples
C. Public relations, advertising, and personal selling
D. Telemarketing, direct mail, and social media

Answer 1

Discounts, premiums, and allowances are the three most commonly used trade-oriented sales promotions.

Step-by-step explanation:

The three most commonly used trade-oriented sales promotions are:

1. Discounts: These are price reductions offered to customers to incentivize them to make a purchase. For example, a store may offer a 20% discount on a certain product to encourage customers to buy it.
2. Premiums: These are free items or gifts given to customers who make a purchase. An example of a premium would be receiving a free t-shirt with the purchase of a specific product.
3. Allowances: These are price reductions given to retailers by manufacturers to encourage them to promote and sell their products. This allows retailers to lower the price for customers, making the product more appealing.