Question

Review the following scenarios, and then write a paragraph for each one describing what media you think would be the most appropriate to use and why. Use the information contained in Table 10-2 for suggestions.

Many of the technical staff on the project come in from 9:30am to 10:00am while the business users always come in before 9:00am. The business users have been making comments. The project manager wants to have the technical people come in by 9:00 am, although many of them leave late.
Your company is bidding on a project for the entertainment industry. You know that you need new ideas on how to put together the proposal and communicate your approach in a way that will impress the customer.
Your business has been growing successfully, but you are becoming inundated with phone calls and e-mails asking similar types of questions.
You need to make a general announcement to a large group of people and want to make sure they get the information

Answer 1

The most appropriate media for the scenarios are email or online messaging, multimedia presentation, FAQ section or knowledge base, and mass communication methods.

Step-by-step explanation:

For the first scenario, where the technical staff and business users have conflicting schedules, the most appropriate media to use would be email or an online messaging platform. This would allow the project manager to communicate with the technical staff and convey the expectation of coming in by 9:00 am. It also provides a written record of the communication for reference.

For the second scenario, where the company is bidding on a project for the entertainment industry, the most appropriate media to use would be a multimedia presentation. This could include PowerPoint slides, videos, and visual aids to showcase the company's innovative ideas and approach in a visually engaging manner.

For the third scenario, where the company is receiving numerous phone calls and emails with similar questions, the most appropriate media to use would be an FAQ section or a knowledge base on the company's website. This would allow customers to easily find answers to their questions without the need for individual correspondence.

For the fourth scenario, where a general announcement needs to be made to a large group of people, the most appropriate media to use would be a mass communication method such as a company-wide email or a notification on an internal communication platform. This ensures that the information reaches the intended audience efficiently and simultaneously.