Final answer:
The Targeted Communications application is used for sending tailored articles and emails to both internal and external customers, using polls and target groups to inform messaging. Online platforms provide a cost-effective way to engage with a younger, educated audience. It's important to maintain professionalism when crafting emails, considering tone, content, and the potential reach of the message.
Step-by-step explanation:
The Targeted Communications application allows for the creation and distribution of articles and emails to both internal and external customers. This tool is integral for tailoring messages to audiences by using polling and target groups to gather insights on what matters to them. Campaigns translate these messages into simple, easily digestible content, such as 30-second sound bites for media coverage. Additionally, with the advent of the internet and social media, campaign strategies have shifted to online platforms, which reach a younger, more tech-savvy demographic, typically more educated and professional. When crafting professional emails, consider using an appropriate email address, a clear subject line, and a checklist to ensure correct grammar, appropriate content, and tone. For serious matters or longer explanations, consider direct communication over the phone or in person.
Professional email communication should adhere to these guidelines:
- Use correct spelling, grammar, and punctuation.
- Incorporate bullet points and numbering for clarity.
- Avoid using all capitals as it can appear aggressive.
- Emphasize key points with bold or italics.
- Read your message out loud for proofreading.
- Understand the content and tone of your message before sending.
- Be discreet with what you share over email.
Remember that in a professional context, your business emails are property of your employer, and should thus be used strictly for company business.