Final answer:
An organization must prioritize innovation to maintain a competitive advantage, as it allows for the creation of new and desirable products or processes, leading to temporary market superiority and the potential for higher profits. The correct option is D)
Step-by-step explanation:
To maintain a competitive advantage, an organization must stay ahead of its competitors in several areas. One key area is innovation, which refers to the introduction of new products, services, or processes that add value to the business and appeal to customers. According to Gregory Lee, former CEO of Samsung, a relentless pursuit of new innovation is crucial for business success. This drive for innovation allows a company to temporarily outperform competitors and secure above-normal profits. Other areas crucial for competitive advantage include customer responsiveness, quality, efficiency, and resource allocation. However, responsibility is not typically cited as a direct factor in maintaining a competitive edge.