Final answer:
The factors leading to more individualized marketing are technology, which allows for tailored marketing campaigns, and the global interconnectedness that increases market competition.
Step-by-step explanation:
Two major factors contributing to the trend of more individualized marketing are technology and the increase in global connectivity. This trend is observed due to the improvement in communications technologies and globalization. With the advent of the internet, consumers from anywhere can order products from all over the world, increasing competition for local businesses. Additionally, business-to-business platforms facilitate connections between buyers and suppliers globally.
Considering these points, the correct answer to the student's question would be B) Clutter and Technology. Technology enables market segmentation and tailored marketing campaigns, while clutter refers to the overwhelming amount of advertising that leads companies to seek more effective means to reach their target audiences, such as through individualized marketing.