Question

Which of the following response hierarchy models depicts consumers as going through the stages of attention, comprehension, yielding, retention, and behavior?

A. The AIDA model
B. The hierarchy of effects model
C. The innovation adoption model
D. The information processing model
E. The integrated information response model

Answer 1

The information processing model describes the five stages of consumer engagement with marketing messages, leading from attention to behavior. Option d.

Step-by-step explanation:

The response hierarchy model that depicts consumers going through the stages of attention, comprehension, yielding, retention, and behavior is D. the information processing model. This model is used to describe how consumers interact with marketing messages and how these influence their purchasing decisions. The process begins with the consumer's attention to the marketing message, followed by comprehension of the message content, yielding or acceptance of the message, retention of the information, and finally the action of purchase or behavior.