Final answer:
The statement about a marketing plan being a written document that details an organization's resources, objectives, and strategy is true, as it serves as a clear guide for a business's marketing actions and decision-making process. This states that option A is correct.
Step-by-step explanation:
The statement that a marketing plan is a written document that specifies an organization's resources, objectives, and strategy is True. Concluding the correct option will be Option A. A marketing plan provides a roadmap for a business's marketing efforts. It includes an analysis of the current market, a description of the target market, and a series of marketing strategies tailored to reach specific goals. This document outlines how a company will use its resources to achieve its objectives and increase its market share.
Key Components of a Marketing Plan
- Executive Summary
- Situational Analysis
- Marketing Objectives
- Target Market Description
- Marketing Strategies and Tactics
- Budget, Resources, and Timing
- Performance Metrics and Evaluation
By putting these details in writing, the organization can ensure that its marketing team works cohesively towards common goals, and it can serve as a framework for making coherent marketing-related decisions.