Question

Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________.

A) product, positioning, people, and price
B) people, processes, place, and promotion
C) product, processes, price, and people
D) people, processes, programs, and performance
E) product, price, promotion, and people

Answer 1

The four Ps of the marketing mix can be updated to people, processes, programs, and performance, reflecting a more holistic and customer-centric approach to marketing strategy.

Step-by-step explanation:

Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to D) people, processes, programs, and performance. The traditional four Ps of marketing, which are Product, Price, Place, and Promotion, have been expanded in some modern marketing approaches to include additional factors that emphasize a more holistic, customer-centric approach to marketing. This expanded marketing mix often includes elements such as People, which refers to everyone involved in the product or service; Processes, which are the systems and procedures through which products and services are delivered; Programs, which encompass all the customer-facing aspects of the marketing strategy, and Performance, which measures how effectively the marketing strategy meets its goals.