Question

McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________.

A) product, positioning, place, and price
B) product, production, price, and place
C) promotion, place, positioning, and price
D) place, promotion, production, and positioning
E) product, price, promotion, and place

Answer 1

The four Ps of the marketing mix are product, price, promotion, and place.

Step-by-step explanation:

The correct answer is E) product, price, promotion, and place. McCarthy classified marketing activities into the four Ps of the marketing mix, which are product, price, promotion, and place. These four components are key elements in developing and implementing an effective marketing strategy.