Final answer:
The Falcons' staff is collecting subjective, qualitative data by gathering feedback at arena kiosks, which consists of personal opinions and experiences about the gameday experience, not numerical data.
Step-by-step explanation:
The Falcons' staff is gathering feedback on the gameday experience at their arena, indicating they are collecting subjective measurements. Feedback on personal experiences and suggestions for improvements are inherently subjective, as they are based on personal opinions and perspectives. This contrasts with objective measurements, which would be based on factual, observable data, like the number of snacks sold or the time it takes to exit the parking lot.
Qualitative data comprises information that is subjective and often based on what is seen in a natural setting, like the opinions and feelings of the fans. Since the arena staff is seeking personal opinions on how to enhance the enjoyment of the gameday experience, which cannot be quantified with numerical values, qualitative sociology methods are being employed.
Furthermore, qualitative data like this is harder to organize and tabulate compared to quantitative data, which includes numbers that can be measured precisely, like the frequency of attendance or the amount of money spent.