Final answer:
Delta Airlines forgot to consider customer preferences when introducing a new meal option, leading to passenger dissatisfaction. Airlines need to align service changes, like meal offerings, with customer expectations through research and feedback. Option C.
Step-by-step explanation:
In the scenario described Delta Airlines forgot to c) Consider customer preferences when attempting to deliver service quality.
To ensure high service quality in the airline industry, it is important for airlines to focus on understanding and meeting the needs and preferences of their passengers.
In this case, Delta might have introduced a new meal option without adequate research into whether this option would satisfy passenger tastes and dietary requirements.
As a result, passengers expressed dissatisfaction with the change, indicating a disconnect between the service provided and the passengers' expectations.
Airlines must not only offer options that are cost-effective but also align with what their customers prefer. An effective approach involves conducting surveys, gathering feedback, and analyzing passenger data to inform service changes.
Taking these steps ensures that any new offerings, such as meal options, are likely to be well-received by the airline's customer base.
Hence, the right answer is option C.