Final answer:
Granite Rock's implementation of a 24-hour ATM-like system and Granite Xpress Card for ground rock products was a proactive strategy aimed at enhancing customer service and operational efficiency.
Step-by-step explanation:
When Granite Rock implemented a system for 24-hour availability of ground rock products through the creation of an ATM-like system and the Granite Xpress Card, they employed a proactive strategy. This approach was anticipatory and innovative, looking to address customer needs before they become problems or complaints. It demonstrates foresight in customer service by providing a convenient solution to meet the demands of their customers for easier and round-the-clock access to products.
The situation described for Gavi's Fast Food Restaurant, where the manager addressed the inefficiency of the payment system by adding floor markings, is similar. In both cases, the decision-makers undertook actions that were aimed at improving the customer experience and streamlining operations, thereby increasing efficiency. Unlike reactive strategies which respond to issues after they arise, proactive strategies are planned and implemented in anticipation of future needs or potential issues.The Granite Rock company responded to customers' requests for 24-hour availability of ground rock products with a proactive strategy. They created an ATM-like system and introduced the Granite Xpress Card to meet the demand for convenient access to their products at any time. This proactive approach allowed the company to anticipate and address customer needs, improving customer satisfaction and attracting more business.