Question

If a salesperson wants to convey that a customer's purchases are valuable based on their professional product knowledge, what should they do?

a) Avoid expressing opinions.
b) Highlight the price and discounts.
c) Indicate that based on your professional product knowledge, you feel his purchases are worthwhile.
d) Refrain from commenting on the value of the purchases.

Answer 1

To reassure a possible buyer with imperfect information, a seller should avoid expressing opinions, highlight the price and discounts, and provide factual information based on their professional product knowledge.

Step-by-step explanation:

In order to reassure a possible buyer who is faced with imperfect information, a seller of goods can take the following steps:

1. Avoid expressing opinions about the value of the purchases, as this may not be based on factual information.
2. Highlight the price and discounts to show that the goods are priced competitively.
3. Indicate that based on their professional product knowledge, they believe the purchases are worthwhile, providing a factual basis for their opinion.

By following these steps, the seller can convey to the customer that they value their purchases based on their professional product knowledge, while still providing accurate and helpful information.