Final answer:
To make a customer feel welcome, a salesperson should greet them and make them feel valued by acknowledging their presence with eye contact and a brief comment. Ignoring the customer or waiting for them to approach first is not recommended.
Step-by-step explanation:
To make a customer feel welcome, a salesperson should greet them and make them feel valued. This can be done by acknowledging the customer's presence with eye contact and a brief comment that they'll be right with them. For example, the salesperson can say, 'Welcome, I'll be with you shortly.' This helps the customer feel acknowledged and important.
Ignoring the customer initially or waiting for them to approach first can make them feel unimportant and unwelcome. It's important for the salesperson to take the initiative and warmly greet the customer to create a positive impression and foster a good customer experience. When the salesperson greets the customer and makes them feel welcome, it sets a positive tone for the interaction and can lead to a successful sales experience.