Question

A customer wants to have a business luncheon catered and complains loudly that the prices are to high. The customer says the menu is available for a lower price across the street. What should the sales associate do?

Answer 1

The sales associate should handle the customer's complaint professionally and address their concerns about the high prices. They can explain the reasons for the prices and emphasize the value they provide compared to the cheaper option across the street. Offering a suitable solution and showcasing the advantages of their service can help win over the customer.

Step-by-step explanation:

The sales associate should not ignore the customer's complaint about the high prices but should instead handle the situation professionally. The sales associate should listen to the customer's concerns and try to understand their perspective. They can then explain the reasons for the prices and the value they provide compared to the cheaper option across the street. The sales associate can emphasize the quality of the food, the expertise of the chefs, and any additional services or perks offered by their catering service. They can also offer to work with the customer to find a suitable solution, such as adjusting the menu or offering a special discount. By addressing the customer's concerns and showcasing the advantages of their catering service, the sales associate can try to win over the customer and provide a satisfactory resolution.