Final answer:
The optimal sales associate response to a customer's concern about a dress being too expensive is option D, which offers to find a budget-friendly alternative.
Step-by-step explanation:
In the scenario presented, the best response an associate can provide to the customer who is hesitant about spending too much on a dress is option D, which acknowledges the customer's budgetary concerns and offers practical assistance.
A professional and customer-friendly approach would involve helping the customer find an item that they like and can afford, rather than pressuring them into making a purchase they're unsure about or potentially embarrassing them.
The sales associate's role is to provide a positive shopping experience, which includes respecting the customer's budget and helping them find alternatives if the original item of interest is too expensive. In the narratives provided, the saleswoman's attentive behavior and willingness to help the customer try on a dress reflects good customer service, an essential aspect of sales.