Question

Read the following writing prompt.

Examine a Department of Education advertising campaign that promotes universal literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal paragraph in which you explain how the advertising campaign promotes literacy to its audience and how effective it is in doing so.

Review the prompt for hints about the audience. Who will read the response paragraph?

Answer 1

Analyze a Department of Education literacy campaign by identifying the target audience and advertising techniques, and evaluate the campaign's effectiveness. The response will interest educators and literary scholars.

Step-by-step explanation:

The writing prompt asks you to analyze an advertising campaign by the Department of Education that promotes universal literacy. It requires you to identify the target audience, the advertising techniques used, and assess the effectiveness of these techniques.

The audience for your response paragraph will likely be educators, literary scholars, or peers who are interested in the field of educational advertising campaigns and their impact on literacy.

To effectively respond to the prompt, you would begin with prewriting activities, such as brainstorming and outlining your ideas and the rhetorical situation. The next step would be drafting, where you flesh out the prewritten ideas into structured paragraphs.

Peer review would follow, providing feedback to sharpen your analysis and hone your argument. Finally, you would engage in revision, making both global and local changes to improve clarity, coherence, and persuasiveness, ultimately presenting a refined understanding of the targeted literacy campaign.