Final answer:
The term you are looking for is strategic planning. Strategic planning refers to action plans that help an organization achieve its goals by forging the best fit between the firm and the environment.
Step-by-step explanation:
The term you are looking for is strategic planning. Strategic planning refers to action plans that help an organization achieve its goals by forging the best fit between the firm and the environment. It involves analyzing the external environment, identifying opportunities and threats, and developing strategies to capitalize on the opportunities and mitigate the threats.
For example, a business may conduct a market analysis to understand the current market trends and competition. Based on this analysis, they can develop strategies to differentiate themselves from competitors and take advantage of emerging opportunities.
Overall, strategic planning is a proactive approach that helps businesses align their goals with the external environment to achieve long-term success.