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A sensational ________ may grab consumers' attention and produce pleasing aesthetics, but it does not necessarily make the product perform better.

Select one:

A. style
B. augmented product
C. service-profit chain
D. design
E. experience

User Don Womick
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1 Answer

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Final answer:

The correct answer to the question is D. design. While a sensational design can attract attention and suggest higher quality or improved user experience, it does not always enhance the actual performance of the product. Physical aspects, such as being 'newly redesigned for comfort,' are highlighted for their aesthetic contributions, rather than their impact on functionality, which factual information directly reflects.

Step-by-step explanation:

A sensational design may grab consumers' attention and produce pleasing aesthetics, but it does not necessarily make the product perform better. The correct answer is D. design. When it comes to product development, physical aspects play a significant role. Advertisements often highlight these aspects, such as an 'unbreakable bottle,' 'nonstick surface,' or 'newly redesigned for comfort.' This implies that while the design can attract customers and affect their perception of a product, it does not inherently improve the product's functionality. These attributes may convey an image of higher quality or improved user experience, but they do not directly dictate the product's effectiveness.

Moreover, while the location of a firm, like a gas station at a busy intersection, may enhance sales potential due to increased visibility, it does not alter the intrinsic quality of the product being sold. Similarly, stylistic design choices may lead to the product being visually appealing or suggestive, yet this again does not ensure improved performance. In the realm of peripheral route persuasion, as exemplified in the list including celebrity endorsement, positive emotions, and attractive models, factual information stands out as the exception because it relates directly to the product's performance rather than aesthetic or associative qualities.

User Rohit Thomas
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