Final answer:
The primary benefit of building technology from scratch is Innovation Control; it allows companies to tailor technology to their specific needs and retain freedom in making adjustments, leading to a competitive edge.
Step-by-step explanation:
The primary benefit of building new technology from scratch, as opposed to purchasing an existing solution, is C) Innovation Control. When a company chooses to develop its own technology, it retains complete control over the innovation process. This means the company can tailor the features, design, performance, and functionality to its specific needs without being constrained by a vendor’s predefined capabilities or product roadmap. Although there might be initial higher costs and it may take more time compared to buying an existing solution, the long-term benefit of customizability, competitive advantage, and the potential to innovate can outweigh these factors.
For instance, a tech startup may choose to build a unique software application from the ground up to ensure it has specific features that are not available in the market, allowing them to stand out from the competition. Furthermore, owning the technology outright means they are not reliant on vendor support or subject to vendor lock-in, and thus have greater freedom to make adjustments or improvements as they see fit.