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Producers who know something about their target customers' needs and attitudes often supply their relatively untrained salespeople with a sales presentation in which (1) the salesperson does most of the talking at the beginning, (2) then brings the customer into the discussion to clarify the customer's needs, and (3) tries to close the sale. They are using a:

Option 1: Persuasive approach
Option 2: Consultative approach
Option 3: Problem-solving approach
Option 4: Transactional approach

1 Answer

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Final answer:

The sales strategy described in the question best aligns with a problem-solving approach, where the salesperson informs, engages to understand needs, and then presents their offering as a solution to the customer's problems.

Step-by-step explanation:

The strategy described in the student's question aligns with a problem-solving approach. This approach involves the salesperson initially providing information (the salesperson does most of the talking at the beginning), then engaging the customer in a dialogue to understand their needs (then brings the customer into the discussion to clarify the customer's needs), and finally attempting to close the sale by showing how their product or service can solve the customer's problem.

An approach such as the consultative or persuasive approach may also involve the salesperson talking a lot at the beginning and trying to close the sale; however, these approaches differ in terms of the interaction with the customer. A consultative approach would involve a two-way conversation throughout, focusing on understanding and consulting the customer's needs rather than just at the clarification stage. Meanwhile, a persuasive approach would focus more on influencing the customer using argumentation and persuasion techniques but not necessarily tailored to solving the customer's specific needs.

To exemplify a problem-solving approach, consider a tech company selling enterprise software. They would first explain the software's features and benefits, then inquire about the business's problems, and conclude by demonstrating how their software provides a solution to those problems.

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