Final answer:
Marketers spend heavily on advertising to create brand awareness and loyalty, with well-known examples including Pillsbury and Apple. Large budgets can also deter competition, making a strong brand a valuable corporate asset. Modern advertising leverages multiple platforms for consistent branding.
Step-by-step explanation:
Major brand marketers often invest significantly in advertising to create brand awareness and to build preference and loyalty among consumers. Advertising campaigns are essential for brands to become recognizable symbols in the marketplace, such as Pillsbury's "doughboy" or Apple Computer's "bitten apple". The primary goal is to foster a positive emotional response and brand loyalty, leveraging feelings of trust, pride, and affection.
High advertising budgets can also serve as a barrier to entry for competitors, making it challenging to disestablish well-known brands like Coca-Cola and Pepsi Cola. The strength of a brand name, backed by consistent and persuasive advertising, can become the most valuable asset of a company. Modern advertising strategies ensure that a brand's message reaches audiences across multiple platforms, promoting product visibility and reinforcing brand recognition.