Question

Gloria Highnote works for CD Wholesale. She helps CD's retailer-customers set up their cooperative advertising, helps train the retailer's salespeople, and gives CD feedback on how sales promotion ideas are working. Gloria is:

Option 1:
An Account Manager

Option 2:
A Marketing Coordinator

Option 3:
A Sales Trainer

Option 4:
A Sales Promotion Specialist

Answer 1

Gloria Highnote's role at CD Wholesale, involving cooperative advertising, training salespeople, and providing feedback on sales promotion ideas, most closely aligns with the role of an Account Manager due to the breadth of her responsibilities and the management of client relationships.

Step-by-step explanation:

Gloria Highnote is involved in various activities at CD Wholesale that pertain to advertising, sales training, and feedback on sales promotion ideas. Considering the tasks Gloria performs, she aligns closely with the role of an Account Manager. This is because she not only facilitates cooperative advertising and trains salespeople but also maintains ongoing communication with the retailer-customers, offering feedback and insight into sales promotions. Unlike a Marketing Coordinator, which is more focused on broader marketing efforts, or a Sales Trainer, who would focus exclusively on the training of sales personnel, an Account Manager encompasses all these roles and includes the crucial element of managing and maintaining client relationships. However, Gloria Highnote also exhibits some of the qualities of a Sales Promotion Specialist as she helps set up advertising and provides feedback on sales promotions. Still, the Account Manager role is more comprehensive and includes managing relationships, which is at the core of Gloria's duties.