Question

_____ is an Internet marketing strategy that tries to involve customers and others not employed by the seller in activities that help promote the product.

a. Outbound marketing
b. Viral marketing
c. Close range marketing
d. Call to action marketing

Answer 1

Viral marketing is a strategy that involves customers in the promotion of a product by encouraging them to share content with their networks, leveraging the network effect to amplify reach and impact.

Step-by-step explanation:

The Internet marketing strategy that tries to involve customers and others not employed by the seller in activities that help promote the product is known as viral marketing. This approach focuses on creating content or experiences that are so compelling or unique that customers and online users feel compelled to share them with their friends, family, and peers, often via social media, email, and other online channels. The goal of viral marketing is to leverage the network effect, where the sharing of the marketing message mimics the spread of a virus, passing from person to person, effectively amplifying the reach and impact of the promotional activity without incurring additional costs for the seller.