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Which of the following is an example of a non-personal communication channel?

a. Television advertisements
b. Direct sales presentations
c. Face-to-face interactions
d. Word-of-mouth marketing

1 Answer

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Final answer:

Television advertisements are an example of a non-personal communication channel, used to reach a wide audience without direct personal contact.

Step-by-step explanation:

An example of a non-personal communication channel is a. Television advertisements. Non-personal communication channels are mass media methods that transmit information without personal contact or feedback. They are used by businesses and organizations to reach a broad audience with a uniform message. Television advertisements utilize sophisticated data from network and cable tv companies to target specific demographics with their messaging, making them a functional way to reach consumers as demonstrated by the billions of hours of television watched in the U.S. annually.

Face-to-face interactions, direct sales presentations, and word-of-mouth marketing are all personal communication channels that involve direct personal contact or interpersonal communication.

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