Question

Chloe's, a chain of supermarkets, is conducting a customer survey in its largest store, which is in California. Customers are asked to fill out questionnaires as they enter the store. The questionnaire is divided into sections that polls customers on the store's products and the e-commerce website. Which of the following is a drawback of the data collected through this poll?

A. Limited geographic representation.
B. Immediate and real-time feedback.
C. Higher response rates.
D. Objective and unbiased responses.

Answer 1

The drawback of the data collected through this survey is A) limited geographic representation.

Step-by-step explanation:

The drawback of the data collected through this survey is limited geographic representation.

Since the survey is conducted in only one store in California, the data may not accurately represent the opinions and preferences of customers in other locations. This limits the generalizability of the findings to the entire customer base of Chloe's supermarkets.

For example, customers in other states or countries may have different preferences or experiences with the store's products and e-commerce website, which may not be captured in the survey.