Final answer:
A persuasive argument encourages someone to take action, often utilizing rhetorical strategies and normative statements. Purposive incentives motivate individuals who are driven by a cause, and in the Asch experiments, participants conformed due to normative pressures.
Step-by-step explanation:
An argument that encourages someone to take action is called a persuasive argument. This type of argument utilizes rhetorical strategies to convince the audience of a particular stance or action. For example, in a position argument, a speaker will apply the art of rhetoric to persuade the audience. Similarly, an op-ed piece in a newspaper urging the adoption of a particular economic policy would be considered a normative statement, as it expresses what ought to be done, appealing to values and norms rather than just stating facts.
In the context of incentives, those that appeal to someone's concern about a cause are known as purposive incentives. Such incentives are aimed at individuals who are driven by the mission and goals of an organization or cause, rather than by material gain or social pressure. Moreover, factors like celebrity endorsement, positive emotions, and attractive models are cues used in peripheral route persuasion, while factual information tends to be a central route persuasion cue.
Lastly, in the Asch conformity experiments, participants conformed due to normative pressures, seeking to fit in with the group rather than necessarily believing in the correctness of the group's answer.