Final answer:
False, The assertion that database marketing automatically eliminates promotional clutter is incorrect. Database marketing can still add to promotional clutter if not utilized carefully, even though it enables more targeted marketing efforts.
Step-by-step explanation:
The statement that one of the benefits of database marketing is that one doesn't have to worry about promotional clutter is False. Database marketing involves collecting and using customer data to improve marketing efforts, but this doesn't inherently protect against promotional clutter, which is the excess of advertising and marketing messages that consumers are exposed to. On the contrary, without thoughtful implementation, database marketing could potentially contribute to the clutter by sending out more targeted, yet still numerous, marketing messages.
Database marketing does offer the advantage of being able to target specific groups of customers more effectively, which might be more welcomed by consumers and potentially less likely to be seen as clutter. However, the reduction of promotional clutter is not a guaranteed benefit solely by employing database marketing strategies.