Final answer:
To be effective, an IMC approach needs to be based on research and analysis of the target audience, communication channels, and message being conveyed.
Step-by-step explanation:
In order for an Integrated Marketing Communications (IMC) approach to be effective, it should be based on research and analysis of the target audience, the communication channels, and the message being conveyed.
The IMC approach involves conducting in-depth interviews, focus groups, and/or analysis of content sources to gather data. Additionally, quantitative data can be used to measure the effectiveness of the campaign.
Understanding the needs and perspectives of the community is crucial, particularly in terms of culture, language, and social issues. It is necessary to tailor the message to the specific audience and select appropriate communication channels, including social media platforms.