Question

Which of the following statements regarding Red Bull's promotional strategy is INCORRECT?A.Red Bull primarily sponsored adventure sports to help create its brand image. B. Red Bull initially spent large amounts on traditional media in order to rapidly create awareness for its brands.C.Red Bull began to sponsorship more mainstream sports events to counter negative publicity from students mixing alcohol with its beverage. D. Sponsoring edgy sports was a clear strategy to match the aspirations of its target market.

Answer 1

The incorrect statement about Red Bull's promotional strategy is that they initially spent large amounts on traditional media to create brand awareness. Instead, they used unconventional methods like sponsoring adventure sports that resonated with their target market, aligning with their brand image of energy.

Step-by-step explanation:

The statement regarding Red Bull's promotional strategy that is INCORRECT is: B. Red Bull initially spent large amounts on traditional media in order to rapidly create awareness for its brands. Red Bull's marketing approach has always been unconventional. They focused heavily on word-of-mouth and buzz marketing rather than traditional media. Their strategy involved sponsoring adventure and extreme sports, which matched the brand's image of energy and excitement.

Red Bull's approach to creating its brand image was through the sponsorship of adventure sports, which was a precise strategy to resonate with its target market that aspired to lead exciting and dynamic lifestyles. This type of marketing reinforced the brand ethos by aligning with activities that require energy and endurance, which the product promises to provide. Moreover, the company did begin to sponsor more mainstream sports events as a way to address the negative publicity from the risky behavior of mixing alcohol with its energy drink. The involvement in mainstream sports could also be seen as an attempt to gain broader appeal and counteract any negative associations.

Answer 2

The incorrect statement about Red Bull's promotional strategy is that it initially spent large amounts on traditional media, as Red Bull instead focused on non-traditional methods like word-of-mouth and extreme sports sponsorship.

Step-by-step explanation:

The statement regarding Red Bull's promotional strategy that is INCORRECT is: B. Red Bull initially spent large amounts on traditional media in order to rapidly create awareness for its brands. Red Bull's approach to building its brand was unconventional — instead of investing heavily in traditional advertising methods such as television and print media, the company focused on word-of-mouth marketing, under-the-radar methods, and sponsoring extreme sports events. This strategy was pivotal for creating an edgy and adventurous brand image that would appeal to their target market.

Red Bull successfully used its promotional strategy to align with the aspirations of its target audience, primarily sponsoring adventure and extreme sports. The association with such high-energy and adrenaline-fueled activities effectively communicated the stimulative effects of the Red Bull energy drink and enhanced its brand image.

Furthermore, regarding statement C about sponsorship of mainstream sports as a response to negative publicity, the supplementing of its brand image with more mainstream sports sponsorships over time was a strategic move to diversify its presence across different segments and not solely a response to negative publicity arising from alcohol consumption with its beverages.