Question

Market \& Competitive Analysis of Lululemon Athletica Inc. Overview Primary writer(s): Lillie Overview revised by: name(s) of student Replace this text with a brief (1-page) original overview of the key industry trends, the industry competitive intensity (Porter's Five Forces), and the top three to five competitors and their market shares, key strengths and weaknesses. Also write a short paragraph summarizing your insights from the comparative financial analysi! and ratio analysis of your company and its top three competitors or peer companies. General credits for overall document - only provide credits if there was any general editing of the whole document: Overall document edited by: name of student Sources edited by: name of student - make sure to use endnotes

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Answer 1

The market and competitive analysis of Lululemon Athletica Inc. involves assessing industry trends, competitive intensity, and evaluating top competitors' market shares, strengths, and weaknesses.

Step-by-step explanation:

The market and competitive analysis of Lululemon Athletica Inc. involves assessing key industry trends, industry competitive intensity using Porter's Five Forces model, analyzing the top three to five competitors and their market shares, and evaluating their key strengths and weaknesses. In terms of industry trends, factors such as the increasing demand for athleisure wear, growing health and wellness awareness, and the rise of e-commerce play a significant role. Regarding industry competitive intensity, the analysis includes evaluating factors such as product differentiation, barriers to entry for new firms, and the level of competition based on price, advertising, and other product differences.

Lululemon's top competitors include Nike, Under Armour, and Adidas. Each firm's product has its unique features, but they offer comparable products in the activewear market. It is moderately difficult for new firms to enter the industry due to high brand loyalty and the need for substantial investments in technology and marketing.

In terms of competition, firms in the activewear market compete on various levels. While price is a factor, they also compete based on branding, product quality, design, and innovation. Advertising and marketing campaigns play a crucial role in capturing consumer attention.

In summary, the market and competitive analysis of Lululemon Athletica Inc. involve identifying key industry trends, assessing competitive intensity using Porter's Five Forces, analyzing top competitors' market shares, strengths, and weaknesses, and evaluating the financial performance through comparative financial analysis and ratio analysis. a