Question

Nature Valley uses beautiful natural scenery such as parks and hiking trails in their marketing campaign to evoke a positive response in consumers, especially from those who enjoy outdoor activities. The nature scenes could have acted as a(n) in classical conditioning to create a good feeling toward Nature Valley. a)unconditioned stimulus b)unconditioned response c)positive reinforcement d)conditioned response e)conditioned stimulus

Answer 1

Nature Valley's use of nature scenes in marketing could be considered e) 'conditioned stimulus'; originally a neutral stimulus that becomes associated with a positive 'conditioned response' through classical conditioning.

Step-by-step explanation:

In the context of a marketing campaign by Nature Valley that uses beautiful natural scenery to evoke a positive response from consumers, especially those who enjoy outdoor activities, the natural scenes could act as a conditioned stimulus in classical conditioning to create a good feeling toward Nature Valley products.

An unconditioned stimulus would elicit a natural, unlearned response, while the natural scenery in the advertisement, initially a neutral stimulus, is paired with the pleasure of consuming Nature Valley products.

Over time, consumers may start to experience a positive feeling, or conditioned response, simply from seeing the nature scenes, even before consuming any product.