Question

Monster is an energy drink manufacturer. A vibrant green M composed of three lines that look like the claw marks of a monster on top of a black background is the logo on all of its drinks. When consumers see the logo, they immediately associate it with the brand. This increases the chances of them buying the energy drink. In this case, the logo of the brand is an example of Situation 2. Gia wants to buy a couch for the living room of her new apartment. She does not know much about couches, but she believes that the expensive ones are better than the cheaper ones. In this case, the price of couches is an example of Situation 3. Joshua sees an ad for HK waterpark. He does not remember the price of the ticket or the names of some of the rides, but he remembers how the employees had entertained the customers during his last trip to HK waterpark. He also remembers the little souvenir gift that he was given before leaving the park. In this case, the vivid memory is an example of Situation 1 Situation 2 Situation 3

Answer 1

The logo of the Monster energy drink brand is an example of Situation 2. It increases brand recognition and influences consumer purchasing decisions.

Step-by-step explanation:

The logo of the Monster energy drink brand is an example of Situation 2. Situation 2 refers to when consumers immediately associate a logo with a particular brand, increasing the likelihood of them buying the product. In this case, the vibrant green M composed of three claw marks on a black background is a distinctive logo that consumers recognize as being associated with Monster. This logo helps create brand recognition and influence consumer purchasing decisions.