Question

Authorization must be obtained for any use/disclosure of PHI for marketing except_____.

1) If the authorization is obtained from the individual
2) If the marketing activity involves a face-to-face communication
3) If the marketing activity involves a promotional gift of nominal value
4) If the marketing activity involves a single communication

Answer 1

Authorization for use/disclosure of PHI for marketing is not required in cases of face-to-face communication or promotional gifts of nominal value, as per HIPAA standards.

Step-by-step explanation:

Authorization must be obtained for any use/disclosure of Protected Health Information (PHI) for marketing except when the marketing activity involves either a face-to-face communication or a promotional gift of nominal value. The Health Insurance Portability and Accountability Act (HIPAA), which was passed into law in 1996, sets the standards for the protection of patient information. It emphasizes principles such as protecting subjects from personal harm, preserving confidentiality, and seeking informed consent. Especially relevant is the need to respect subjects' rights to privacy and dignity when handling PHI.

In summary, marketing activities that do not require authorization before disclosing PHI are those that include direct face-to-face communication with the individual or provide a promotional gift of nominal value. Other marketing activities, not meeting these exceptions, would require prior authorization from the individual whose PHI is being used or disclosed.