Jason's actions exemplify the Understand your audience's knowledge base principle of audience analysis.
This principle emphasizes the importance of understanding the audience's level of knowledge and expertise regarding the topic at hand. In this case, Jason is tailoring his communication approach to align with the sales representatives' understanding of the waste bin systems' technology.
Effective audience analysis ensures that the message is conveyed in a manner that is appropriate and engaging for the intended audience. It helps to avoid misunderstandings and ensures that the communication is relevant and impactful