Final answer:
One of the major inhibitors of online shopping is the inability to physically see and touch items before purchase, leading to a problem of imperfect information. Companies such as L.L. Bean address this issue with quality guarantees and building a strong reputation.
Step-by-step explanation:
Consumer surveys suggest that one of the most significant inhibitors of online shopping is the absence of the ability to physically see and touch products before purchase. The impersonal nature of virtual shopping carts and automated checkouts further contributes to a desocialized shopping experience.
Despite the convenience of online shopping, many consumers still value the sensory interaction and the assurance that comes from a tactile experience with the product.
This barrier is particularly challenging for firms like L.L. Bean, which primarily sell through mail-order, telephone, or online avenues. To mitigate the problem of imperfect information, L.L. Bean offers a money-back guarantee and relies on its reputation for quality to earn customer trust and maintain sales.