Final answer:
True, third-party insights can be used to measure the brand reach and lift of an online video campaign, aiding in understanding the campaign's effectiveness and informing future strategies.
Step-by-step explanation:
True. You can use third-party insights to measure the brand reach and lift of your online video campaign. Utilizing such insights helps brands understand the effectiveness of their marketing efforts in terms of how many people have seen their content (brand reach) and the level of influence the content had on viewers' perception or behavior (brand lift). Third-party insights are often provided by analytics services that track and analyze data regarding viewer engagement, demographics, and behavior across various platforms. These metrics are crucial in assessing the performance of an online video campaign and informing future marketing strategies.