Final answer:
Customer order entry is the process where the customer informs the retailer of what they want to purchase and the retailer allocates the product to the customer. It involves decision-making and allocation.
Step-by-step explanation:
The customer order entry refers to the process where the customer informs the retailer of what they want to purchase and the retailer allocates the product to the customer. It involves the interaction between the customer and the retailer to finalize the purchase decision.
For example, when a customer places an order on an e-commerce website, they provide details about the product they want to purchase and the quantity. The retailer then confirms the availability of the product and reserves it for the customer.
Once the order is confirmed, it moves to the next stage of the fulfillment process where the product is prepared and sent to the customer. The customer order entry stage focuses on the decision-making and allocation part of the process.