Final answer:
The statement is true. Time to market is critical in developing new products due to the significant loss in potential revenue.
Step-by-step explanation:
The statement is true.
Because of the significant loss in potential product revenue, "time to market" has indeed become one of the most critical factors in developing new products. Time to market refers to the amount of time it takes for a product to be developed, manufactured, and made available for sale. This is important because any delay in getting a product to market can result in missed opportunities, increased competition, and potential loss of profits.