Final answer:
The 'status conscious up and comers' refers to individuals who, having recently attained wealth, are eager to display it through material possessions and lifestyles that signal their new social status. They differ from the old money elite in their consumption patterns and social connections, often preferring overt displays of wealth like luxury items and exclusive real estate.
Step-by-step explanation:
The status conscious up and comers is a term that may refer to a demographic of individuals who are typically newer to attaining a higher social status, and as such, are more likely to showcase their newfound wealth in more conspicuous ways. This group, often associated with the term new money, has not had the advantage of established traditions and social ties that the old money elite possess. Usually, they have not attended the most elite educational institutions, but they have the financial resources to afford lifestyles of luxury and comfort, akin to those enjoyed by long-standing members of the upper classes. They may flaunt their wealth by purchasing expensive sports cars and mansions, which stands in contrast with the more discreet consumption habits of the old money group.
Being status conscious signifies a focus on how one's social position is perceived by others, which can manifest in material display and a choice of exclusive environments suggestive of wealth and success. This description aligns with observations found in figures showing the middle class and upper class individuals living and partaking in activities at clubs and locations, such as country clubs and gated communities, which are synonymous with exclusivity and affluence.