Final answer:
True, promoting sustainable tourism development aligns with the social marketing approach, emphasizing responsible management and conservation through ecotourism practices.
Step-by-step explanation:
True, encouraging sustainable tourism development is an excellent example of the social marketing approach in tourism. Sustainable tourism is about managing tourism in a way that it minimizes negative environmental impacts while maximizing benefits to local communities.
The ecotourism model, in particular, fosters conservation efforts and provides economic incentives to preserve natural habitats and wildlife. Examples such as Yosemite National Park in the United States demonstrate how tourism can generate revenue for the regional economy and facilitate the maintenance of natural resources. Geo-tourism, a term preferred by Jonathan Tourtellot, goes further by emphasizing the uniqueness of a place and strives for its preservation. By integrating sustainable practices in tourism, such as responsible management and educational outreach with local communities, ecotourism can contribute positively to conservation while offering visitors a meaningful experience.