Final answer:
Informative promotion and implicit promotion are more effective during the early buying process stages, while sales promotion is more effective during later stages. The correct answer is option 1 sales.
Step-by-step explanation:
In the early buying process stages, informative promotion is more effective. Informative promotion provides detailed information about the product or service, helping buyers make informed decisions. This form of promotion includes techniques such as product demonstrations, informative advertising, and detailed product descriptions. For example, a company may create videos showing the features and benefits of a new smartphone, helping potential buyers understand its capabilities.
Implicit promotion, which relies on subtle cues and associations, can also be effective in the early buying process stages. Implicit promotion often uses imagery or symbols to evoke positive emotions or associations with the product. For instance, a perfume advertisement featuring elegant models and beautiful landscapes can create a sense of desire and aspiration.
On the other hand, sales promotion can be more effective during the later stages of the buying process. Sales promotion includes techniques such as discounts, coupons, and special offers. These tactics can encourage buyers who are already interested in the product to make the final purchase. For example, a limited-time discount code may convince a potential buyer who has been considering a purchase to finally make the decision.